Instead of paid campaigns, this project opted for a fully organic long-term SEO strategy. Besides well written on-page content, PageSpeed plays an important role in the rankings of the pages and products in the SERP. Thus, the site had been prepared for an optimal PageSpeed. As an example, the front page size has gone down to only 502KB - which relatively speaking is very small for a store's home page. Among other things, the Redis and Varnish cache are further configured for a fast user experience in both the front- and back-end.