KPOP FAN SHOP

For KPOP FAN SHOP.com, the e-commerce storefront and back-end has been developed and maintained by STYLED.digital. The store runs on a WooCommerce back-end while the storefront was built with an explicit focus on PageSpeed & SEO.

Instead of paid campaigns, this project opted for a fully organic long-term SEO strategy. Besides well written on-page content, PageSpeed plays an important role in the rankings of the pages and products in the SERP. Thus, the site had been prepared for an optimal PageSpeed. As an example, the front page size has gone down to only 502KB - which relatively speaking is very small for a store's home page. Among other things, the Redis and Varnish cache are further configured for a fast user experience in both the front- and back-end.

To improve the workflow of order processing, product locations have been created using Custom Post Types and Advanced Custom Fields in the WordPress / WooCommerce back-end. These locations are bidirectionally related to the products. The product locations are then displayed on the order pick lists. An efficient solution for the small retailers, which saves the high costs of a full-fledged Warehouse Management System.