A custom storefront had been built for EXPO, with a playful, fresh look - as befits the brand. This storefront is fully responsive and SEO focused on a technical level. The blog functionality of WordPress is also integrated into the store, allowing it to functions as a news system.
For search engine optimization, an emphasis was placed on EXPO's main product categories and products. As an example, a second position had been achieved for the keyword 'Happy Socks'. As a relative newcomer in the online branche, this is a great result for EXPO. With this high volume keyword (featuring 50.000 monthly searches on average), competitors such as Bol.com, Zalando and Omoda were outranked.
In addition to the successful SEO campaign, Google Ads, Facebook, affiliate marketing and social campaigns have also been set up. These channels combined bring in near €1 million of revenue in just it's second year of online running.
Since the launch of the online store in 2019, the number of orders has grown explosively each year. This required a very streamlined process in order processing, customer service, and integrations. With API integrations from a Warehouse Management System, the shipping carriers and webhook setups to the suppliers, these processes have been automated and therefore greatly reduced the margin for errors.